When kids call something "cool," it can mean a lot. In some cases, it's the ultimate stamp of approval.
Cole & Weber United and directorial trio Everynone produced this touching spot for apple-juice brand Tree Top, the company's first TV effort in 30 years, that shows kids engaging in activities and pronouncing them "cool."
The commercial, filmed in a retro, documentary style, is a good play both for kids who retain a sense of wonder and adults feeling stirrings of nostalgia.
Attachment AdAge - Tree Top-1.pdf