http://www.cwunited.com:80/work/project-butterfly-2-2<p>We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.&nbsp; We deconstructed the differentiating characteristics of truly sociable people versus online hyper-connectors to understand how marketers can build and adopt more sociable behaviors.</p>http://www.cwunited.com:80/work/project-butterfly-2-2/project-butterflyProject ButterflyThu, 08 Nov 2012 22:23:06 GMThttp://www.cwunited.com:80/work/project-butterfly-2-2/project-butterfly