offers a proprietary lead management and analytics platform, LAB, to our clients as a means not only of monitoring day-to-day performance of a campaign, but also of assessing the true value of a lead based on its conversion rate. Using LAB, we track leads from their inception, on a source-by-source basis, through validation, verification and the client’s CRM system; LAB becomes a centralized reporting system for the resulting performance data. It provides a Web-based dashboard that can track costs in real time, report on conversion, be used to develop and track segments (possibly through predictive models and lead scoring), and also execute the segmentation and routing of leads.

Our performance marketing practice represents the purest form of agency accountability available to marketers. This team specializes in full-service lead generation through online advertising including banners, search, rich media, e-mail, affiliate marketing, incentive placements, sweepstakes and content sponsorships.

In addition, we capture and validate lead information according to client needs. And through our proprietary lead management tool LAB, we transparently track the campaigns’ success in real time and optimize accordingly. With this model, we have a proven track record of generating nearly a million qualified leads a year for our clients.


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