Publication: Agency Spy

Mike Doherty, president of Cole & Weber United, says he’d like to eliminate all phrases with the word “framework” in them as in “messaging framework and strategic framework. It’s a way of sounding organized and like you know what you are going to deliver when you don’t really know where you are going. My other biggie is that I would like to eliminate acronyms from my life, such as GTM, MLT and CMG.” Using acronyms is lazy, he says, adding, “If people don’t want to take time to say the whole name then they shouldn’t have a long name in the first place. It’s like talking in ‘txt.’”

Read more: http://www.mediabistro.com/agencyspy/which-form-of-ad-speak-would-you-kill-in-2012_b26975#more-26975

Attachment Agency Spy-1.pdf