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Along with The Palmerston Group, Cole & Weber just completed an innovative research project called Project Butterfly to help brands become more sociable. It's a qualitative study using a diverse range of research methods including immersive ethnography and social experiments in six cities for 3 months.  We examined people's social conventions both offline and offline, the characteristics that differentiate truly sociable people from hyper-connectors and how understanding that behavior can provide key lessons for marketers in building and adopting sociable behavior. To find out more or for a complete presentation of the results, contact Mike Doherty at mike.doherty@cwunited.com.

To watch the Project Buttery Trailer click here