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Publication: MediaPost

A new TV spot from the International Olympic Committee (IOC), via Cole & Weber United mixes user-generated content with Olympians. The spot draws from amateur video submissions across 175 countries to create a video mosaic of current Olympians -- including Michael Phelps, Yelena Isinbayeva and Usain Bolt.

Read the rest of the article and watch spot here

Attachment MediaPost Publications.pdf