Publication: OMMA Magazine

Online gaming and grunge. Who would have linked them back in the early 1990s? But they have come together, via pearljamtengame.com. Created by New York's Freedom + Partners for client Sony Music, and designed to promote the reissue of Pearl Jam's 1991 debut Ten, the site challenges visitors to complete a puzzle to unlock and listen to new mixes of tracks off the album. Visitors who unlock all of the songs are rewarded with access to a video telling the story behind the making of Ten.

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