Publication: Marketing NW
This was my second Olympics, and while Vancouver was awesome, the Summer Games are on a whole other scale. There are more countries, more athletes, more people and more sports.
We were honored to again get a taste of “Olympic Family” life because of the promotional work our agency does for the International Olympic Committee (IOC).
We were treated to IOC credentials that gave us access to all the events through the IOC entrances and the Olympic Family lounges at each event, as well as use of the Olympic shuttle cars to get from event-to-event in their own Olympic Lane (much to the consternation of many Londoners).
We arrived at Heathrow Airport before noon and after a quick shower and bite to eat, we were seated at our first event—women’s beach volleyball. The atmosphere was much more of a party than we realize on TV. There were conga lines, loud party music and lots of Halloween-like costumers, including wearable flags and other outward displays of country allegiance. At the match, we ran into Seattleites Bill Gates and his daughter Jennifer...*
*Read the whole article below
Attachment Olympic Games Diary-1.pdf